| Mobilise | ClarityEveryone aligned and committed to purpose, ambition and clear priorities. | ConfusionUnclear purpose and strategy, lack of focus, too many conflicting priorities. |
| Customer firstAlways responsive to changing customer demands; low customer attrition; consistent service excellence. | Internal focusChronic service failures, high customer attrition, overtaken by market disruption. |
| Energising leadershipHigh energy, empowerment at every level, strong role modelling, bold decision making. | FatigueKPIs on red, key projects delayed, disengagement. |
| Execute | OwnershipMeritocracy, a delivery culture, processes driven by integrity. | Unclear accountabilityOverlapping accountabilities, effort rewarded rather than impact, a victim mentality. |
| SimplicityLean processes, a streamlined structure, straightforward metrics. | ComplexityToo many layers, unjustified process variation, complicated metrics. |
| Winning capabilitiesA talent magnet, strong talent development, the best talent in key roles. | Skills gapsWeak talent pipelines, losing the best people, avoiding tough people decisions. |
| Transform | ChallengeFrank feedback and debate, readiness to tackle the difficult issues, the highest performance expectations. | ComplacencyAvoiding straight talk and the tough issues, accepting mediocrity, taking too long to remove poor performers. |
| CollaborationWorking as one organisation, a high level of trust, joined-up processes and communication across teams. | CompetitionSilos and politics, distrust, rivalry between teams. |
| InnovationA culture of disruptive thinking, idea generation and experimentation, with fast adoption. | FearMissed value opportunities, stagnation, outdated products and services. |
| Agility | ForesightThinking ahead to anticipate changing circumstances; scanning the outside world for opportunities. | HindsightFirefighting, looking to the past for answers to current problems, stuck in the here and now. |
| LearningReviewing and learning quickly from mistakes to improve continuously; always looking for new learning. | ImmunityUnable to learn from mistakes, risk averse, defensive. |
| AdaptabilityFlexible and quick to adapt to changing circumstances; embracing new technology. | InflexibilityOutdated technology, slow to adapt, rigid and unresponsive. |
| ResilienceSupportive; embracing difficult situations; recovering quickly and emerging stronger from setbacks. | FrailtyHigh stress, slow to recover, weakened by setbacks. |